KRAVE Jerky

The redesign focused on creating a seamless user journey, from landing page to checkout, enhancing visual appeal, and driving online sales. The comprehensive project included site architecture, wireframing, and high-fidelity design comps.

Role and Responsibilities

Site Architecture:
• Developed the site's structural blueprint, ensuring logical and intuitive content hierarchy. This foundational step was crucial in creating a seamless user journey from landing page to checkout.

Wireframes:
• Designed detailed wireframes for each page, mapping out the layout and functionality. This included determining the placement of key elements such as navigation menus, product listings, and call-to-action buttons to maximize user engagement and conversion rates.

Comps:
• Created high-fidelity design comps that brought the wireframes to life, incorporating KRAVE's bold branding elements and color palette. These comps served as a visual guide for the development team, ensuring the final product matched the client's vision and maintained design integrity across devices.
Design Process

Discovery & Research:
• Conducted a thorough analysis of KRAVE's existing site and identified areas for improvement. Collaborated with stakeholders to understand their goals and user expectations. Performed competitive analysis to benchmark best practices in the industry.

Site Architecture Development:
• Created a sitemap to outline the structure and navigation flow. Organized content into logical categories to enhance user experience.

Wireframing:
• Developed wireframes using preferred design tools. Iterated on wireframes based on client feedback and usability testing.

Visual Design:
• Designed high-fidelity comps that incorporated KRAVE's brand identity. Ensured responsive design principles were applied for optimal performance on all devices. Worked closely with the development team to ensure design accuracy during implementation.

Testing & Launch:
• Conducted usability tests to gather feedback and refine designs. Supported the development team during the build phase and post-launch to ensure a smooth transition.
Outcome

The redesigned KRAVE Jerky website received positive feedback from both the client and users. Key achievements included:

• Improved user navigation and site structure, leading to a more intuitive shopping experience.
• Enhanced visual appeal that aligned with KRAVE's brand identity, driving increased engagement.

This project not only showcased the ability to deliver a comprehensive website redesign but also highlighted skills in site architecture, wireframing, and high-fidelity design.